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Community investments

Kruimelpad

  1. Node

Aegon has always strived to use its size and influence for the greater good. As part of our purpose to help people live their best lives, we invest over EUR 10 million in community projects every year. 

What are our goals? 

Via our community investments, Aegon aims to: 

  • Deliver on our purpose by helping people in our communities to live their best lives.
  • Take a clear stand on the promise we are making to our stakeholders.
  • Leave the world a little better than we found it.
  • Engage as many of our colleagues as possible to deliver on our purpose.  


What is our focus? 

Global life expectancy may be soaring, but the gift of a long, happy and prosperous life is not spread equally around the world. There are countless factors that can prevent individuals from living their best lives: discrimination as a result of age, gender, sexuality or religion; financial hardship; lack of education; lack of opportunity, role models or relevant skill sets, to name a few.  

We, therefore, focus our community investment efforts on enhancing inclusion in the places where we operate. We do this by empowering people financially and socially. We leverage our expertise and scale, and work together with partners to offer financial and social opportunities to those who lack them, helping more people live their best lives and achieve their full potential. 

This is a global approach that allows for specific areas of local focus. We gauge our success through careful, regular impact measurement. 

How do we help? 

We look for partnerships that: 

  • Enhance peoples’ opportunities and capabilities. 
  • Broaden peoples’ social networks, interactions and aspirations.  
  • Provide people with access to essential services.  
  • Enable people to be more adaptable in their future.  
  • Build financial awareness, knowledge and skills. 
  • Provide people with relevant tools to become more financially resilient. 

Our Global Community Investment Framework outlines our full criteria for community investment.  

Global Community Investment Framework

Who to contact for more information? 

If you have any geography-specific requests and questions, please contact: 

  • US: shaegontransfound@aegonusa.com  
  • UK: supportingourcommunities@aegon.co.uk 
  • NL and other geographies: info@aegon.com  
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