Introducing Aegon
We unite a diverse range of businesses that, together, help millions of people around the world live their best lives by offering a broad mix of investment, protection, and retirement solutions.
People are living longer, and at Aegon we are excited by the opportunities this brings. We are here for everyone who wants to make the most of their time on our planet and leave it a little better than they found it. Aegon is a coordinated, diversified, international financial services group. We are here to support every stage of a long, healthy life with mentorship, financial advice, and propositions. With our solutions for investment, protection, and retirement, we give people the confidence to make the right choices for their future.
To succeed in our mission, we want to attract curious, ambitious and empathic employees (like you) who dare to speak out and finish what they start. At Aegon, we are committed to encouraging a diverse workforce and an inclusive culture. We are more than a Financial Institution – we are a people business, and we recognize that delivering excellent client outcomes comes from harnessing distinct perspectives.
We value diversity in the full range of human uniqueness without limitation including race, gender, ability, language, culture, beliefs, age, origin, background, perspectives and experiences.
Our portfolio of businesses

Fully owned businesses
- Transamerica (US)
- World Financial Group (US and Canada)
- Aegon (UK, Spain)
- Aegon Asset Management (Global)
- Transamerica Life Bermuda (Singapore, Hong Kong, Bermuda)
Partnerships
- Aegon THTF (China)
- Aegon Industrial Fund Management (China)
- MAG (Brazil)
- LBP AM (France)
- Santander (Spain and Portugal)
Strategic shareholding
- a.s.r. (The Netherlands)
Our history and key facts
Our story began in the mid-1800s. Right from the start, Aegon’s predecessors in the Netherlands and the US were community focused businesses that were driven by a similar purpose to ours today.
14,855 staff
Almost 15,000 colleagues as of the end-June 2023.*
EUR 818 million
Operating result of EUR 818 million for the first half of 2023.
EUR 762 billion
Revenue-generating investments of EUR 762 billion for the first half of 2023.*
* Aegon completed of the combination of its Dutch pension, life and non-life insurance, banking, and mortgage origination activities with a.s.r. on July 4, 2023. As part of the transaction, Aegon received EUR 2.2 billion cash proceeds and a 29.99% stake in a.s.r. Read more
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Our purpose and strategy
- Our purpose is Helping people live their best lives.
- Longevity, aging, and changing life patterns are an opportunity for everyone.
- We help people build the financial foundations to explore the possibilities and challenges of a long and varied life.
- Our strategy is to create long-term value for our shareholders and other stakeholders through fully owned businesses, partnerships, and strategic shareholdings.
- We combine our deep industry expertise with a disciplined approach to managing our companies to strengthen their performance.
We empower strong local management teams to build leading businesses that provide world-class investment, protection, and retirement solutions, tailored to their customers’ needs.
Strategy in action - watch as CEO Lard Friese talks purpose and strategy with Economist Impact.
Our vision
Our vision is to be a leader in investment, protection, and retirement solutions. At the same time, we aim to create a resilient, future-fit business: a well-managed and well-respected company that delivers value for all its stakeholders, including attractive, sustainable capital distributions to shareholders. Whereas our strategy directly supports this vision, our focus goes beyond operational or financial performance. We seek to achieve the financial objectives of our direct operations and investment activities alongside our ambition to have a positive impact on society and the environment.
Investment proposition

Our base of 29.5 million customers is a firm foundation to expand and evolve our business. We have the global reach to deliver our propositions to our customers, who will increasingly benefit from more sophisticated and tailored digital services and advice. Our global, integrated asset management business is key to our continued success, enabling us to grow our share of the overall assets under management over time.
