For millions of Americans, accessing life insurance can be challenging – not because the need isn’t there, but because the process is often too complex, slow and poorly aligned with how people live and work today. Closing this protection gap requires solutions designed to reflect what customers really need.
With this in mind, our US business, Transamerica, recently enhanced several key processes across its life insurance sales process. The aim was clear: to make life insurance more accessible for people from all walks of life, while enabling agents to spend more time advising and less time navigating administration.
“We’re removing friction so agents can help more people protect their futures,” said Andrew DeMarco, Head of Life Solutions at Transamerica. “We’re building a simpler, faster, more modern life insurance experience.”
These changes have been shaped by agent feedback, driving faster decision‑making and practical enhancements across onboarding, underwriting, policy management and beneficiary support. For agents, that means fewer administrative hurdles, more intuitive tools and a life insurance provider that is easier to do business with.
Six enhancements across the business
Together, these initiatives are designed to simplify key moments for both agents and the families they serve.
1. Faster onboarding for new agents
New technology has streamlined licensing and contracting for new agents. This has shortened onboarding timelines, reduced paperwork delays and enabled agents to begin writing business more quickly. This has led to greater productivity across Transamerica’s expanding distribution network.
2. Digital instant decision life insurance solutions
Through fully digital, express‑issue solutions – such as Transamerica’s Final Expense Express Solution – agents can submit applications online, track progress in one place and reduce handoffs and follow‑ups. The result is a faster, more predictable experience for both agents and their customers.
3. Easier connections across distribution
By strengthening its distribution infrastructure, Transamerica is simplifying how it connects with commercial partners and suppliers. Improved system‑to‑system connectivity reduces repetitive data entry, improves information flow and helps agents manage leads and cases more efficiently.
4. Simpler ways to manage payments
Transamerica is modernizing billing and payments for in‑force policies. New self‑service capabilities and improved recurring payment support make it easier for customers to manage their policies, helping reduce service issues and keep coverage in place.
5. Enhanced support for families during loss
Transamerica has expanded the support available to beneficiaries during difficult moments. Through guided digital experiences and multiple access points, families receive help navigating next steps after the loss of a loved one, combining practical guidance with emotional support and a smoother overall experience.
6. Expanding reach through a growing agent network
As part of Aegon’s broader ambition to scale its US presence, Transamerica continues to expand its distribution reach. In 2025, Transamerica’s affiliated distribution network, World Financial Group, grew to more than 95,000 licensed agents, extending access to Transamerica’s life solutions to more families across the US and Canada.
Full steam ahead
This transformation has already led to better results, and the business is entering 2026 with strong momentum. In the second half of 2025, for example, Transamerica reported a 49% increase in new life sales, with more than half of that increase coming from its instant decision Final Expense solution. This in turn contributed to a record 30% increase in individual new life sales for the full year, demonstrating both the growing demand for Transamerica’s solutions and the impact of recent enhancements.
Meeting online expectations
Aegon’s UK business has made several enhancements as part of its transformation to become a leading digital savings and retirement platform. Here, the focus has been on creating simpler, more intuitive online experiences for customers.
One key improvement is that customers can now move their money more easily between different types of accounts. For example, they can sell investments held in a General Investment Account (GIA) and reinvest the money into an existing Individual Savings Account (ISA) in one simple online journey, replacing what was previously a multi‑step process.
Aegon UK has also upgraded its online services to improve the overall customer experience. This includes the use of biometric identity checks, which make it easier for customers to prove who they are without relying on physical documents. Customers can also view and manage their ISA and GIA savings more easily online, and they can now choose and update their beneficiaries digitally.
Catering for a younger crowd
In Brazil, Aegon’s joint venture, MAG Seguros, is sharpening its focus on digital solutions to serve a younger customer base, with nearly half of its customers now Millennials or Gen Z. These generations expect insurance to be fast, simple and tailored to their needs, from purchase through to ongoing management.
An important initiative is Simple2u, a fully digital insurance platform that allows customers to activate cover for hours, days or months. It offers flexible protection across a broad range of risks, including homes and bicycles, as well as coverage for accidental disability and medical and dental expenses.
MAG Seguros has also expanded its digital ecosystem through an online bank, an AI‑enabled financial education tool, and an online marketplace for funeral services that helps customers compare providers and pricing. In parallel, the company is using AI to help streamline claims management and support more efficient underwriting.
Enhancements focused on the customer
Across our businesses, our focus is clear: simpler processes, smarter digital journeys, and fewer obstacles for both customers and agents. Every improvement we make helps more people access the financial solutions they need – and move one step closer to living their best life.