Aegon’s UK business has launched a new campaign, Postcards from Tomorrow, designed to inspire members of its workplace pension schemes to take a more active role in planning for their future. Introduced through Aegon UK’s workplace pension app, Mylo, the campaign encourages members to picture the retirement they want – and consider the steps needed to achieve it.
Members are invited to create a personalized digital postcard that reflects their ideal future. Each postcard links directly to Mylo’s smart tools and guidance, helping to make pension planning more tangible and accessible. By combining creativity with practical support, the campaign aims to bring long‑term financial planning to life in a more engaging, user‑friendly way.
Launched in December 2025, the campaign delivered strong engagement during the holiday period.
Nick Roy, Aegon UK’s Commercial Director of Workplace, said: “Our research shows that visualizing future goals can transform how people engage with their finances. With ‘Postcards from tomorrow’, we’re helping people connect emotionally and visualize their future selves, to help take meaningful action today.”