We have pre-announced our move to our new Amsterdam home by unveiling our branding on the huge outdoor advertising mast next to the World Trade Center at Schiphol Airport.
For the first time, millions of people travelling through the airport or driving by on the motorway will catch a glimpse of Aegon Ltd.’s striking branding and positive longevity messaging.
Aegon has secured a full year of advertising on the tall mast directly opposite the WTC complex as part of the lease agreement for our new head office space which is currently being renovated/redeveloped to suit our needs. The relocation takes place in mid-May.
The mast features Aegon branding on all three sides, including the company's "Live Your Best Life" tagline prominently displayed on the top panels. It is a declaration that Aegon is arriving at a vibrant and international business environment next to one of the world's busiest airports.
"We're incredibly excited to have this prominent advertising space essentially in our front yard," says Kata Herczog, Head of Brand Experience at Aegon Ltd. "For travelers coming and going through Schiphol, current and future colleagues, as well as anyone driving on the highways around the airport, our branding will be impossible to miss."
With over 70 million passengers traveling through Schiphol each year, not to mention all the other vehicle traffic in the area, the Aegon advertizing on the mast is set to generate massive impressions and brand exposure.
