Skip to main content
Home
  • About us
    • Our company
    • Our strategy
    • Our purpose
      • Our purpose
      • Our brands
      • Community investments
    • Governance
      • Governance structure
      • Board of Directors
      • Executive Committee
      • Governance documents
    • Compliance
      • Group Compliance
      • Insider Dealing
      • Code of Conduct
      • Speaking up
      • Workplace harassment prevention
      • Financial Economic Crime
      • Know your customer
      • Compliance documentation
  • Investors
    • Annual reports
    • Financial results
    • Presentations
    • Shareholder meetings
      • Annual General Meeting
      • Extraordinary General Meeting
    • Financial calendar
    • Dividend
      • Latest
      • Dividend history
      • Dividend policy
    • Share buybacks
    • Debt and ratings
      • Guiding principles
      • Debt programs
      • Senior notes
      • Capital securities
      • Fixing Schedule Perpetuals
      • Subordinated notes
      • Ratings
    • Investor information
      • Contact investor relations
      • Major shareholders
      • Retail US shareholders
      • Financial and shareholder FAQs
      • Share price tool
      • Financial calendar
      • Analysts
  • Media
    • All news
    • Contact media relations
    • Media kit
  • Sustainability
    • Our priorities
      • Climate change
      • Inclusion and diversity
    • Our approach
    • Our commitments
    • Our ratings
    • Our reports and policies
    • Business conduct
      • Human rights
      • Responsible investment
      • Responsible tax
      • Responsible procurement
      • Government and policy affairs
  • Careers
    • Vacancies
      • Search
    • Why Aegon
    • Inclusion & Diversity
    • Career development
    • Graduates and interns
  • Aegon country websites

    Select another Aegon website from the list of links below.
    • country flag
      Transamerica (USA)
    • country flag
      Aegon Spain
    • country flag
      Mongeral Aegon (Brazil)
    • country flag
      Aegon Asset Management
    • country flag
      Aegon in China
    • country flag
      Aegon United Kingdom

Aegon aligns Charitable Donations Standards to reflect purpose

April 15, 2019, 15:31 CEST
2 minutes

Breadcrumb

  1. All News

Aegon has updated its Charitable Donation Standards to further underline the Group's purpose of helping people achieve a lifetime of financial security and to reflect our Responsible Business vision.

Aegon has streamlined its Charitable Donations Standards under two overarching themes: Financial security and education and Well-being and longevity. These themes lie the closest to Aegon's purpose and are close to the heart of the company.

Financial security and education

Under the first theme of financial security and education, Aegon will support charities that promote financial education and financial literacy, such as teaching children about finance and helping adults understand their finances. We will also seek out and donate to charities that support older people in their quest for gainful employment, whether that be helping them start their own business or retraining.

Well-being and longevity

In order to promote well-being and longevity, Aegon will support charities that encourage physical fitness and mental vitality. The company will also support charities that promote the prevention of diseases such as research into Alzheimer's, heart disease and cancer, and charities that promote the establishment of livable communities. In particular, these communities should include social and environmental projects for the well-being of residents.

By bringing more focus in its Charitable Donations Standards, Aegon will stay true to its purpose, be able to create a better quality of life for the beneficiaries of the donations, and have a bigger impact on the wider community. These guidelines will also help promote Aegon's underlying Responsible Business vision to employees, customers, business partners and other stakeholders.

Find out more

Aegon and community investment

Contact

  • Media relations
  • Investor relations

Newsletter

  • Sign up
  • About us
    • Our company
    • Our strategy
    • Our purpose
    • Contact Aegon
  • Investors
    • Annual reports
    • Financial results
    • Presentations
    • Investor information
  • Media
    • All news
    • Media relations
    • Media kit
    • Newsletter sign up
  • Sustainability
    • Our approach
    • Our priorities
    • Business conduct
  • Careers
    • Search vacancies
    • Why Aegon
    • Career development
Site logo
  • Privacy statement
  • Cookie statement
  • Accessibility
  • Disclaimer
Aegon ©2025