Design and deploy marketing technology resources to optimize automated marketing campaigns, material distribution, agency/vendor management, platform use, and tracking, reporting and analytics.

Responsibilities

  • Use specialized expertise in marketing technology software or platforms to improve the user experience, reporting and distribution.
  • Serve as a resource for best practices and quality measures on cross- functional teams or projects.
  • Research and identify potential new vendors and/or technology solutions to improve Marketing efficiency.
  • Gather feedback from stakeholders and provide discussion forums to improve the user experience.
  • Work with various technical staff members to determine possible solutions; keep leaders informed of updates and new technologies.
  • Lead project teams to develop or modify complex processes and/or systems.
  • Gather feedback from stakeholders and provide discussion forums to improve the user experience.
  • Mentor team members; may plan and coordinate work assignments, review progress and evaluate results.
  • Maintain expert knowledge of platforms, tools and processes.


Qualifications

  • Bachelor's degree in information technology, marketing or relevant field or equivalent experience.
  • Eight years of experience developing technical solutions
  • Expert understanding of marketing technology software or platforms (EG: Salesforce, Google Analytics, Adobe, Google Cloud Platform, CRM and Marketing Cloud)
  • Knowledge of project management methodologies
  • Analytical and problem-solving skills
  • Excellent written and oral communication and relationship building skills
  • Ability to manage multiple priorities and meet deadlines


Preferred Qualifications

  • Financial services experience (e.g. Retirement, Employee Benefits, Life Insurance, Investments)


Working Conditions

  • Denver- Office Environment (in office Tuesday, Wednesday, & Thursday)

Compensation

The salary for this position generally ranges between  $91,000 - $105,000 annually. Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in-office, hybrid, remote) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law.

Additionally, this position is typically eligible for an Annual Bonus of 15% based on the Company Bonus Plan/Individual Performance and is at the Company’s discretion.

 Relocation assistance will not be provided for this position

Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship or otherwise serving as an employer of record for immigration employment purposes. At this time, this role is not eligible for immigration-related employment authorization sponsorship.

This job description is not a contract of employment nor for any specific job responsibilities. The Company may change, add to, remove, or revoke the terms of this job description at its discretion. Managers may assign other duties and responsibilities as needed. In the event an employee or applicant requests or requires an accommodation to perform job functions, the applicable HR Business Partner should be contacted to evaluate the accommodation request.

Int Data Visualization Analyst

Job Summary
Partner with internal business groups to create and automate/execute data, reporting and analytics marketing initiatives that support company strategy and objectives. Create, update, and maintain Tableau, GDS and GA marketing dashboards.

Responsibilities
Develop, maintain and manage advanced reporting, analytics, dashboards and other BI solutions.
Perform and document data analysis, data validation, and data mapping/design.
Process, cleanse, and verify the integrity of marketing data used for analysis and dashboards.
Maintain current marketing campaign dashboards with the ability to produce ad hoc dashboards as needed.
Understand email/social/digital marketing initiatives including, but not limited to. segmentation, QA/testing, and campaign analysis.
Work with internal teams to identify and review campaign performance KPIs; provide feedback and recommend solutions for improvements.
Work with multiple, complex data sources to transform, improve, and integrate based on business needs and requirements.
Utilize Salesforce.com CRM/Marketing Cloud/Google Analytics 360/ social data in dashboards for full multi-channel view of marketing performance and outcomes.
Provide results on testing of digital marketing optimization strategies for continued performance improvement.
Present findings and recommendations to managers and leaders.
Stay current on trends and best practices in the data and analytics space.
Manage multiple projects in a deadline driven environment.

Qualifications
Bachelor's degree in information technology, marketing or relevant field, or equivalent experience
Two years of experience in digital marketing, preferably in reporting and analytics/visualization
Working knowledge of HTML
Familiarity with CAN-SPAM laws
Creative and strategic thinking ability
Attention to detail
Ability to multi-task and quickly adapt to changes in priorities
Self-motivated with the ability to work independently and collaboratively
Proficiency using MS Office applications

Preferred Qualifications
Experience with Google products (e.g. Google Analytics 360, Google Tag Manager, Google Data Studio)
Solid understanding of SQL, rational databases, and normalization
Proficiency in use of query and reporting analysis tools
Competency in Excel (macros, pivot tables, etc.)
Ability to create audience segmentation, custom reports, and custom dashboards
Extensive experience developing, maintaining and managing Tableau driven dashboards and analytics, and working knowledge of Tableau administration/architecture
Proficiency using Tableau or other BI applications
Experience with Adobe Create Suite

Working Conditions
Office or hybrid office/remote environment