Drive internal and external Brand experiences, from concept to execution and analysis, across multiple distribution channels including paid media, social media, thought leadership, and sponsorships. Build awareness and consideration of the organization’s brand, products and services.

Responsibilities

  • Drive the development and refinement of Brand’s messages and creative campaign/activations.
  • Collaborate with team leaders in other marketing areas to help lead go-to-market planning.
  • Identify/optimize opportunities to drive cross-team collaboration and alignment to optimize performance.
  • Build internal and external relationships with senior leaders.
  • Manage departmental budgets; oversee individual team efforts to manage PO’s and budget reconciliation.
  • Develop and deliver performance reports to marketing leadership.
  • Ensure brand guidelines are followed internally and externally.
  • Provide coaching and guidance to team members
  • Collaborate across mediums and related departments, including divisional channel partners.
  • Manage project resource allocation in collaboration with business groups.
  • Manage agency and/or partner relationships.
  • Data mine/analyze customer insights; develop and implement solutions.
  • Create media planning strategies and collaborate with agency partners to implement.
  • Keep current on new technologies and emerging trends/opportunities.


Qualifications

  • Bachelor’s degree in marketing or related field, or equivalent experience
  • Ten years of digital communications, social media marketing or related experience
  • Five years of management experience leading and developing teams
  • Experience managing campaigns or marketing projects
  • Proficient in core content production systems and requirements
  • Strategic thinker and decision-maker to drive results
  • Excellent written/oral communication and relationship building skills
  • Analytical and problem-solving skills
  • Proficiency using MS Office

    Preferred Qualifications

    • Advertising and/or branding agency experience

    Working Conditions

    • Office Environment

    The Salary for this position generally ranges between $147,000 - $175,000 annually. Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in-office, hybrid, remote) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law.

    Additionally, this position is typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at the Company’s discretion.