The Public Relations/External Communications Manager supports Transamerica and its business units and drives external communications, with a focus on media relations, reputation building, and storytelling. This role develops content, executes media relations activities, and helps shape the organization’s public narrative to engage external audiences, build market credibility, and advance brand reputation.

Responsibilities

  • Develop and execute media and external storytelling strategies that support business growth and reputation objectives.
  • Identify and elevate business stories that strengthen brand credibility, market leadership, and thought leadership visibility.
  • Shape executive visibility strategies through media engagement, speaking opportunities, and strategic commentary.
  • Monitor daily media coverage and industry news; track, summarize, and flag relevant mentions, trends, and emerging issues.
  • Support earned media efforts by maintaining media lists, organizing press materials, and assisting with announcements and launches.
  • Develop media responses, background materials, and frequently asked questions (FAQs) for proactive and reactive communications.
  • Manage end-to-end public relations (PR) workflows, including intake, timelines, approvals, and stakeholder coordination.
  • Draft, edit, and finalize high-quality communications, including newsroom content, press materials, and briefing documents, ensuring alignment with Associated Press (AP) style and brand standards.
  • Partner with Marketing, Internal Communications, Legal, Compliance, and other functions to ensure consistent enterprise messaging and alignment across channels.
  • Apply communications insights to influence business planning and translate complex concepts into clear external narratives.

Qualifications

  • Bachelor’s degree in journalism, communications, public relations, or related field, or equivalent experience
  • Eight years of experience in public relations or corporate communications
  • Experience supporting complex business lines, products, or enterprise initiatives through strategic communications
  • Experience advising senior executives in high-visibility or high-stakes environments
  • Exceptional writing, storytelling, and messaging skills
  • Knowledge of Associated Press (AP) style
  • Ability to operate effectively within a matrixed organization

Preferred Qualifications

  • Experience in insurance or financial services industry
  • Experience supporting business transformation or growth initiatives
  • Experience in crisis communications and reputation risk management
  • Experience working in both agency and in-house communications environments
  • Knowledge of media ecosystems within regulated industries

Working Conditions

  • Hybrid Office or Remote environment
  • Occasional travel

Compensation

The Salary for this position generally ranges between $90,000 - $120,000 annually. Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in-office, hybrid, remote) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law.

Additionally, this position is typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at the Company’s discretion. 

Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration, sponsorship or otherwise serving as an employer of record for immigration employment purposes. At this time, this role is not eligible for immigration-related employment authorization sponsorship.

This job description is not a contract of employment nor for any specific job responsibilities. The Company may change, add to, remove, or revoke the terms of this job description at its discretion. Managers may assign other duties and responsibilities as needed. In the event an employee or applicant requests or requires an accommodation in order to perform job functions, the applicable HR Business Partner should be contacted to evaluate the accommodation request.