Thirty years ago, Aegon became the first European-based insurer to list its shares on the New York Stock Exchange, further reinforcing the position of its shares on the American market. CEO Lard Friese marked the occasion this week by ringing of the first trading bell.
Mr. Jaap Peters, Aegon's CEO in 1991, put this important step in Aegon's history into motion. He knew that by listing our shares on this exchange, we'd not only further our access to the US capital markets – and liquidity – but it would contribute to the recognition of the Aegon brand name.
Aegon's access to capital markets and its brand recognition were important factors in the acquisition of Transamerica, which itself was listed on the New York Stock Exchange from 1930 until it was acquired by Aegon in 1999. At that time, the Aegon/Transamerica acquisition was the largest purchase ever made by a Dutch company overseas, and the second largest in the US insurance industry.
"This bell ceremony celebrates thirty years of access to the capital markets who have helped our global organization grow into the company we are today, and the one we are working to be in the future."
Lard Friese, CEO of Aegon
Mr. Friese rang the first trading bell on Tuesday, October 26, 2021. It was his first bell-ringing ceremony at NYSE, but he is in good company. Aegon has now participated seven times in the ceremony.
"Being the CEO of such a historic company like Aegon, one who is among the NYSE's Historical Roster for Oldest Listed Companies, is an honor,” said Mr. Friese. "This bell ceremony celebrates thirty years of access to the capital markets who have helped our global organization grow into the company we are today, and the one we are working to be in the future."
.