The iconic Transamerica Pyramid, San Francisco's world-renowned landmark and former headquarters of Aegon’s largest business unit, has graced the city’s skyline for over fifty years. Recently, a time capsule—sealed six feet underground since the 1970s—was unveiled during a special exhibition celebrating the Pyramid’s fascinating history. The event offered a unique glimpse into the architectural marvel’s past.
A journey back in time
Originally envisioned by Transamerica's former public relations head, John Krizek, the time capsule was embedded beneath the building's foundation during its construction. Accidently rediscovered amid recent renovations, the capsule now serves as a captivating exhibit, illustrating the Pyramid’s significant role in San Francisco's history.
Groovy artifacts from the 1970s
Visitors can explore a collection of artifacts that provide a glimpse into the past:
- Newspaper articles chronicling public debates during the Pyramid’s construction.
- Polaroid photographs capturing the building in its early days.
- Archival footage and audio recordings offering context to the sociocultural climate of the era.
- Pisco Punch recipe, a cocktail from the Bank Exchange Saloon, once located at the Pyramid's site.
Excitement about the past provides energy for the future
The unveiling of the time capsule, which offers insight into Transamerica’s illustrious past, mirrors our excitement about the company’s future. Transamerica has recently introduced a new logo and visual identity, inspired by the Pyramid’s pinnacle, embodying the spirit of innovation and growth. This transformation aligns with our broader strategy to accelerate Transamerica’s growth and establish it as America’s leading middle-market life insurance and retirement company.